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Aspectos lingüísticos de la marca publicitaria
DOI:
https://doi.org/10.7764/onomazein.3.06Abstract
This article rewiews critically theoretical literature existing on advertising brands, especially those which concern the brand’s linguistic character, functions and components. Also, new typologies are proposed
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Published
1998-12-31 — Updated on 2022-05-25
Versions
- 1998-12-31 (3)
- 2022-05-25 (2)
- 1998-12-31 (1)
How to Cite
Román Montes de Oca, D. . (2022). Aspectos lingüísticos de la marca publicitaria. Onomázein, (3), 111–131. https://doi.org/10.7764/onomazein.3.06 (Original work published December 31, 1998)
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Copyright (c) 1998 Onomázein
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
