Art and Advertising. Issues for Debate

Main Article Content

Alejandra Walzer

Abstract

This article presents an advance for discussion about the relationship between advertising and art. Some authors have argued that advertising is an art in times when art has died. However, we will discuss this statement considering the logic of these two different fi elds, both image and aesthetic production. To that effect, we will focus on the purposes, addressees and authorship, all of them in regard to the arts and advertising.

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Article Details

Section
Articles
Author Biography

Alejandra Walzer

Universidad Carlos III de Madrid. España. awalzer@hum.uc3m.es